Marketing your stuff on the internet is getting harder and harder. As a consumer, you might have plenty of experience shopping for products online. But what about when you approach digital marketing as a business owner? How should you do this? First, you start with a web presence that you own. But, should you have …
5 Ways to Avoid Domain Name Angst
Website images can make or break a great website. Carefully selected stock photos are okay but the absolute best is having your own branded photographs taken. I strongly suggest using a brand photographer – one that specializes in these types of lifestyle photos. Branded photos are different than headshot and newborn photos and can be …
All businesses want more leads they can turn into clients and into bottom line profits – right? Your website can do this for you by turning visitors to your site into bona fide prospects. Wait – how? Simply by adding or optimizing some simple actions on your existing website – no overhaul needed! And… we …
Simple Ways to Add Lead Generation to Your Website Read More »
Does it seem that just when you think you have your social media strategy all figured out – Facebook or Instagram or LinkedIn – then they change algorithms and BAM – all that work disappears. What should a business owner do? It’s simple – stick to a social media content strategy that crosses social media …
3 Steps for Planning a Lasting Social Media Strategy Read More »
When it comes to your first website and/or a website overhaul – most small business owners face choices that are “to infinity and beyond!” Wow!! Where does one start? Typically the first decision is WHO to hire? Website Designer or Website Developer or Graphic Designer? (Not sure the difference – check out this article about …
You are ready for a website and you are getting all sorts of advice from well meaning friends and family. You need this. You need that. Hire a website developer because that is what you need. You don’t need a website developer you need a website designer. I have a friend that is a graphic …
For some small business owners, shopping for a website company is like shopping for a great pair of shoes and that perfect cocktail dress. For them, just the thought of shopping sends shivers of joy through them and the anticipation of spending hours in stores and malls is just too much to bear! For others, …
After you have reviewed the questions to prepare yourself for the meeting, the next step is to actually set up interviews with web designers (How exciting!!). Having well thought out questions to ask your chosen designers is essential and saves both you and the designer time. A couple of hints about the meeting – Your …
What to Ask a Website Designer During the Initial Meeting Read More »
Not so long ago about the only thing we had to worry about distinguishing was a feature or a benefit for a service or a product. I remember grueling sales trainings where all we did was role play features and benefits – Oh M Gee! Now, we have to not only worry about features and …
