If you’ve ever agonized over what to write on your About page or how to introduce yourself at a speaking event or podcast interview, you’re not alone. Most entrepreneurs—especially those pivoting into their encore careers—struggle to tell their story in a way that feels authentic and strategic. Why? Because they’re telling a bio, not an […]
The Secret to Client Connection That Your Bio Can’t Deliver Read More »
If you’re like many service-based entrepreneurs—especially those navigating a midlife career pivot—you might view your website’s About page as a digital resume or a space to share your personal journey. However, here’s the truth: your About page isn’t just about you. It’s about how your story, expertise, and values align with your client’s needs and
Your About Page Isn’t About You: How to Turn Your Story into a Client Magnet Read More »
If you’re a small business owner or coach with a website, chances are you built it with your desktop in mind. But here’s the reality: the majority of your visitors are likely viewing your site on a phone. And if your website isn’t mobile-friendly, you’re not just giving them a frustrating experience – you may
Mobile Matters: How to Keep Visitors from Bouncing Off Your Site Read More »
Marketing your stuff on the internet is getting harder and harder. As a consumer, you might have plenty of experience shopping for products online. But what about when you approach digital marketing as a business owner? How should you do this? First, you start with a web presence that you own. But, should you have
Website or Landing Page? Which is Which? Read More »
Website images can make or break a great website. Carefully selected stock photos are okay but the absolute best is having your own branded photographs taken. I strongly suggest using a brand photographer – one that specializes in these types of lifestyle photos. Branded photos are different than headshot and newborn photos and can be
Turning Your Website From Blah… to Amazing! Read More »
Want More Clients from Your Website? Start Here. All businesses want more leads they can turn into paying clients – and ultimately into bottom-line profit, right? Your website should help make that happen. It can turn a casual visitor into a qualified lead without needing a full redesign. In fact, with a few smart updates
Simple Ways to Add Lead Generation to Your Website Read More »
Does it seem that just when you think you have your social media strategy all figured out – Facebook or Instagram or LinkedIn – then they change algorithms and BAM – all that work disappears. What should a business owner do? It’s simple – stick to a social media content strategy that crosses social media
3 Steps for Planning a Lasting Social Media Strategy Read More »
When it comes to your first website and/or a website overhaul – most small business owners face choices that are “to infinity and beyond!” Wow!! Where does one start? Typically the first decision is WHO to hire? Website Designer or Website Developer or Graphic Designer? (Not sure the difference – check out this article about
5 Skills Your Web Designer Needs Read More »
You are ready for a website and you are getting all sorts of advice from well meaning friends and family. You need this. You need that. Hire a website developer because that is what you need. You don’t need a website developer you need a website designer. I have a friend that is a graphic
What’s the Difference? Read More »
