You’ve never had a website before and haven’t a clue where to begin!
If you’ve been wondering whether blogging still matters in today’s world, the short answer is: absolutely. While social media trends come and go, your blog remains one of the most powerful – and overlooked – tools for building your visibility, authority, and business growth. In this post, we’ll explore: Why blogging is still relevant How […]
How to Use Blogging as the Foundation of Your Marketing Strategy Read More »
If you’ve ever agonized over what to write on your About page or how to introduce yourself at a speaking event or podcast interview, you’re not alone. Most entrepreneurs—especially those pivoting into their encore careers—struggle to tell their story in a way that feels authentic and strategic. Why? Because they’re telling a bio, not an
The Secret to Client Connection That Your Bio Can’t Deliver Read More »
If you’re like many service-based entrepreneurs—especially those navigating a midlife career pivot—you might view your website’s About page as a digital resume or a space to share your personal journey. However, here’s the truth: your About page isn’t just about you. It’s about how your story, expertise, and values align with your client’s needs and
Your About Page Isn’t About You: How to Turn Your Story into a Client Magnet Read More »
If you’re a small business owner or coach with a website, chances are you built it with your desktop in mind. But here’s the reality: the majority of your visitors are likely viewing your site on a phone. And if your website isn’t mobile-friendly, you’re not just giving them a frustrating experience – you may
Mobile Matters: How to Keep Visitors from Bouncing Off Your Site Read More »
Marketing your stuff on the internet is getting harder and harder. As a consumer, you might have plenty of experience shopping for products online. But what about when you approach digital marketing as a business owner? How should you do this? First, you start with a web presence that you own. But, should you have
Website or Landing Page? Which is Which? Read More »
When it comes to your first website and/or a website overhaul – most small business owners face choices that are “to infinity and beyond!” Wow!! Where does one start? Typically the first decision is WHO to hire? Website Designer or Website Developer or Graphic Designer? (Not sure the difference – check out this article about
5 Skills Your Web Designer Needs Read More »
You are ready for a website and you are getting all sorts of advice from well meaning friends and family. You need this. You need that. Hire a website developer because that is what you need. You don’t need a website developer you need a website designer. I have a friend that is a graphic
What’s the Difference? Read More »
For some small business owners, shopping for a website company is like shopping for a great pair of shoes and that perfect cocktail dress. For them, just the thought of shopping sends shivers of joy through them and the anticipation of spending hours in stores and malls is just too much to bear! For others,
Shopping For A Website Company Read More »
After you have reviewed the questions to prepare yourself for the meeting, the next step is to actually set up interviews with web designers (How exciting!!). Having well thought out questions to ask your chosen designers is essential and saves both you and the designer time. A couple of hints about the meeting – Your
What to Ask a Website Designer During the Initial Meeting Read More »
Not so long ago about the only thing we had to worry about distinguishing was a feature or a benefit for a service or a product. I remember grueling sales trainings where all we did was role play features and benefits – Oh M Gee! Now, we have to not only worry about features and
