All businesses want more leads they can turn into clients and into bottom line profits – right? Your website can do this for you by turning visitors to your site into bona fide prospects. Wait – how? Simply by adding or optimizing some simple actions on...
Does it seem that just when you think you have your social media strategy all figured out – Facebook or Instagram or LinkedIn – then they change algorithms and BAM – all that work disappears. What should a business owner do? It’s simple – stick...
When it comes to your first website and/or a website overhaul – most small business owners face choices that are “to infinity and beyond!” Wow!! Where does one start? Typically the first decision is WHO to hire? Website Designer or Website Developer or Graphic...
You are ready for a website and you are getting all sorts of advice from well meaning friends and family. You need this. You need that. Hire a website developer because that is what you need. You don’t need a website developer you need a website designer. I have a...
After you have reviewed the questions to prepare yourself for the meeting, the next step is to actually set up interviews with web designers (How exciting!!). Having well thought out questions to ask your chosen designers is essential and saves both you and the...
Not so long ago about the only thing we had to worry about distinguishing was a feature or a benefit for a service or a product. I remember grueling sales trainings where all we did was role play features and benefits – Oh M Gee! Now, we have to not only worry...
