Beginner Website Owner

You’ve got a website but not sure how to use it.

All businesses want more leads they can turn into clients and into bottom line profits – right? Your website can do this for you by turning visitors to your site into bona fide prospects. Wait – how? Simply by adding or optimizing some simple actions on your existing website – no overhaul needed! And… we […]

Simple Ways to Add Lead Generation to Your Website Read More »

Does it seem that just when you think you have your social media strategy all figured out – Facebook or Instagram or LinkedIn – then they change algorithms and BAM – all that work disappears. What should a business owner do? It’s simple – stick to a social media content strategy that crosses social media

3 Steps for Planning a Lasting Social Media Strategy Read More »

When it comes to your first website and/or a website overhaul – most small business owners face choices that are “to infinity and beyond!” Wow!! Where does one start? Typically the first decision is WHO to hire?  Website Designer or Website Developer or Graphic Designer? (Not sure the difference – check out this article about

5 Skills Your Web Designer Needs Read More »

You are ready for a website and you are getting all sorts of advice from well meaning friends and family. You need this. You need that. Hire a website developer because that is what you need. You don’t need a website developer you need a website designer. I have a friend that is a graphic

What’s the Difference?  Read More »

After you have reviewed the questions to prepare yourself for the meeting, the next step is to actually set up interviews with web designers (How exciting!!). Having well thought out questions to ask your chosen designers is essential and saves both you and the designer time. A couple of hints about the meeting – Your

What to Ask a Website Designer During the Initial Meeting Read More »

Content Marketing

Not so long ago about the only thing we had to worry about distinguishing  was a feature or a benefit for a service or a product. I remember grueling sales trainings where all we did was role play features and benefits – Oh M Gee!  Now, we have to not only worry about features and

What is Content? Read More »

There are many questions that you should be asking when it comes to hiring a web designer – where do you start?  Preparing questions before interviewing your prospective website designers will put you in a better position to gather the information you need to hire the right person for the job. Here are some important

I’m so confused! Where do I start? Read More »

Scroll to Top
cropped-IYB-logo-for-web.png

Please check your email for your
Website Mistakes Checklist