Blog
Blog
Here is your Secret Sauce to learning about all things digital, business, customer experience and more. The categories are divided to help navigate through the blog maze and find exactly what you are looking for. Would love your comments and feedback of what you found most helpful. If you are interested in a topic and don’t see it listed, contact us and let us know. We will be happy to oblige!
5 Ways to Avoid Domain Name Angst
5 Ways to Avoid Domain Name Angst
Turning Your Website From Blah… to Amazing!
Website images can make or break a great website. Carefully selected stock photos are okay but the absolute best is having your own branded photographs taken. I strongly suggest using a brand photographer - one that specializes in these types of lifestyle photos....
Simple Ways to Add Lead Generation to Your Website
All businesses want more leads they can turn into clients and into bottom line profits - right? Your website can do this for you by turning visitors to your site into bona fide prospects. Wait - how? Simply by adding or optimizing some simple actions on your existing...
3 Steps for Planning a Lasting Social Media Strategy
Does it seem that just when you think you have your social media strategy all figured out - Facebook or Instagram or LinkedIn - then they change algorithms and BAM - all that work disappears. What should a business owner do? It’s simple - stick to a social media...
I Hate the Washington Nationals But…
As much as it pains me to say - Congratulations to the Washington Nationals. The talking heads were right! In spite of all odds they showed up when it counted and won the World Series. And… they taught me some great business lessons along the way. Baseball is...
5 Skills Your Web Designer Needs
When it comes to your first website and/or a website overhaul - most small business owners face choices that are “to infinity and beyond!” Wow!! Where does one start? Typically the first decision is WHO to hire? Website Designer or Website Developer or Graphic...
What’s the Difference?
You are ready for a website and you are getting all sorts of advice from well meaning friends and family. You need this. You need that. Hire a website developer because that is what you need. You don’t need a website developer you need a website designer. I have a...
Shopping For A Website Company
For some small business owners, shopping for a website company is like shopping for a great pair of shoes and that perfect cocktail dress. For them, just the thought of shopping sends shivers of joy through them and the anticipation of spending hours in stores and...
What to Ask a Website Designer During the Initial Meeting
After you have reviewed the questions to prepare yourself for the meeting, the next step is to actually set up interviews with web designers (How exciting!!). Having well thought out questions to ask your chosen designers is essential and saves both you and the...
I Wanted to Fire My Last Client!
My last client was every company’s worst nightmare. They were constantly late on deadlines. They wanted to tweak every detail. They changed the content so many times that we were way out of scope of the project with number of revisions. THEN they were upset about the...
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