Thinking about all the social media platforms out there can feel overwhelming. There are dozens of options to choose from, each with its own strengths and weaknesses, and for small business owners, navigating and using them can be a full-time job. But it’s worth every bit of effort you put into it. Social media platforms …
I Love It, I Love It Not – Our Social Media Relationship Read More »
Marketing your stuff on the internet is getting harder and harder. As a consumer, you might have plenty of experience shopping for products online. But what about when you approach digital marketing as a business owner? How should you do this? First, you start with a web presence that you own. But, should you have …
5 Ways to Avoid Domain Name Angst
Does it seem that just when you think you have your social media strategy all figured out – Facebook or Instagram or LinkedIn – then they change algorithms and BAM – all that work disappears. What should a business owner do? It’s simple – stick to a social media content strategy that crosses social media …
3 Steps for Planning a Lasting Social Media Strategy Read More »
As much as it pains me to say – Congratulations to the Washington Nationals. The talking heads were right! In spite of all odds they showed up when it counted and won the World Series. And… they taught me some great business lessons along the way. Baseball is America’s National Pastime. Hot dogs, players in …
When it comes to your first website and/or a website overhaul – most small business owners face choices that are “to infinity and beyond!” Wow!! Where does one start? Typically the first decision is WHO to hire? Website Designer or Website Developer or Graphic Designer? (Not sure the difference – check out this article about …
Who is your “go to person?” Who do you call when you need a plumber or have a car repair or need a new dentist? Everyone knows a person that knows someone. Jerry Seinfeld had “a guy.” Are you “that person?” How does one become “that person?” I’m a very loyal customer. I always ask …
Love them or hate them or are indifferent – the Alabama Crimson Tide is one heck of a football team dynasty. Growing up in Georgia – if you are a TRUE Georgian sports fan – you are either a Jacket or a Bulldog. For me, Georgia Tech was always #1 in our house – my …
My son’s first word was not Momma or Dadda but Truck. He was fascinated with trucks literally from his first words. Naturally we made the trek downtown for the annual Monster Truck Jam. The loudest and most obnoxious event I ever thought I might go to and was just was not looking forward to it. …
