Education

Marketing your stuff on the internet is getting harder and harder. As a consumer, you might have plenty of experience shopping for products online. But what about when you approach digital marketing as a business owner?  How should you do this? First, you start with a web presence that you own. But, should you have …

Website or Landing Page? Which is Which? Read More »

All businesses want more leads they can turn into clients and into bottom line profits – right? Your website can do this for you by turning visitors to your site into bona fide prospects. Wait – how? Simply by adding or optimizing some simple actions on your existing website – no overhaul needed! And… we …

Simple Ways to Add Lead Generation to Your Website Read More »

Does it seem that just when you think you have your social media strategy all figured out – Facebook or Instagram or LinkedIn – then they change algorithms and BAM – all that work disappears. What should a business owner do? It’s simple – stick to a social media content strategy that crosses social media …

3 Steps for Planning a Lasting Social Media Strategy Read More »

When it comes to your first website and/or a website overhaul – most small business owners face choices that are “to infinity and beyond!” Wow!! Where does one start? Typically the first decision is WHO to hire?  Website Designer or Website Developer or Graphic Designer? (Not sure the difference – check out this article about …

5 Skills Your Web Designer Needs Read More »

You are ready for a website and you are getting all sorts of advice from well meaning friends and family. You need this. You need that. Hire a website developer because that is what you need. You don’t need a website developer you need a website designer. I have a friend that is a graphic …

What’s the Difference?  Read More »

For some small business owners, shopping for a website company is like shopping for a great pair of shoes and that perfect cocktail dress. For them, just the thought of shopping sends shivers of joy through them and the anticipation of spending hours in stores and malls is just too much to bear! For others, …

Shopping For A Website Company Read More »

After you have reviewed the questions to prepare yourself for the meeting, the next step is to actually set up interviews with web designers (How exciting!!). Having well thought out questions to ask your chosen designers is essential and saves both you and the designer time. A couple of hints about the meeting – Your …

What to Ask a Website Designer During the Initial Meeting Read More »

My last client was every company’s worst nightmare. They were constantly late on deadlines. They wanted to tweak every detail. They changed the content so many times that we were way out of scope of the project with number of revisions. THEN they were upset about the extra billing time. And – to top it …

I Wanted to Fire My Last Client! Read More »

Content Marketing

Not so long ago about the only thing we had to worry about distinguishing  was a feature or a benefit for a service or a product. I remember grueling sales trainings where all we did was role play features and benefits – Oh M Gee!  Now, we have to not only worry about features and …

What is Content? Read More »

There are many questions that you should be asking when it comes to hiring a web designer – where do you start?  Preparing questions before interviewing your prospective website designers will put you in a better position to gather the information you need to hire the right person for the job. Here are some important …

I’m so confused! Where do I start? Read More »

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