If you’ve been wondering whether blogging still matters in today’s world, the short answer is: absolutely. While social media trends come and go, your blog remains one of the most powerful – and overlooked – tools for building your visibility, authority, and business growth. In this post, we’ll explore: Why blogging is still relevant How […]
How to Use Blogging as the Foundation of Your Marketing Strategy Read More »
If you’ve ever agonized over what to write on your About page or how to introduce yourself at a speaking event or podcast interview, you’re not alone. Most entrepreneurs—especially those pivoting into their encore careers—struggle to tell their story in a way that feels authentic and strategic. Why? Because they’re telling a bio, not an
The Secret to Client Connection That Your Bio Can’t Deliver Read More »
If you’re like many service-based entrepreneurs—especially those navigating a midlife career pivot—you might view your website’s About page as a digital resume or a space to share your personal journey. However, here’s the truth: your About page isn’t just about you. It’s about how your story, expertise, and values align with your client’s needs and
Your About Page Isn’t About You: How to Turn Your Story into a Client Magnet Read More »
Thinking about all the social media platforms out there can feel overwhelming. There are dozens of options to choose from, each with its own strengths and weaknesses, and for small business owners, navigating and using them can be a full-time job. But it’s worth every bit of effort you put into it. Social media platforms
I Love It, I Love It Not – Our Social Media Relationship Read More »
Marketing your stuff on the internet is getting harder and harder. As a consumer, you might have plenty of experience shopping for products online. But what about when you approach digital marketing as a business owner? How should you do this? First, you start with a web presence that you own. But, should you have
Website or Landing Page? Which is Which? Read More »
Does it seem that just when you think you have your social media strategy all figured out – Facebook or Instagram or LinkedIn – then they change algorithms and BAM – all that work disappears. What should a business owner do? It’s simple – stick to a social media content strategy that crosses social media
3 Steps for Planning a Lasting Social Media Strategy Read More »
As much as it pains me to say – Congratulations to the Washington Nationals. The talking heads were right! In spite of all odds they showed up when it counted and won the World Series. And… they taught me some great business lessons along the way. Baseball is America’s National Pastime. Hot dogs, players in
I Hate the Washington Nationals But… Read More »
When it comes to your first website and/or a website overhaul – most small business owners face choices that are “to infinity and beyond!” Wow!! Where does one start? Typically the first decision is WHO to hire? Website Designer or Website Developer or Graphic Designer? (Not sure the difference – check out this article about
5 Skills Your Web Designer Needs Read More »
Who is your “go to person?” Who do you call when you need a plumber or have a car repair or need a new dentist? Everyone knows a person that knows someone. Jerry Seinfeld had “a guy.” Are you “that person?” How does one become “that person?” I’m a very loyal customer. I always ask
Working the Connectwork – Be a Connector Read More »
