Our Process

"The business of Business is serious... but that doesn't mean it can't be fun to do!"

Creating an amazing website for your company should not be the business equivalent of thrashes with a wet noodle. This is an opportunity to really look at your business, your branding, your customer experience. This is an opportunity to fine tune and show your company personality. How can you help solve my problems? What is it like to work with your company? What is your process?

The website we build for you should “represent you on a plate.” (If you are a fan of cooking shows you know what this means!) We know this is a good chunk of your marketing budget – we strive to show just what your company is about and how you help your clients. AND… we try to do this without making this the equivalent of a dentist drilling cavaties.

Step into our process...

Step 1, Ask A Whole Bunch of Questions

During our initial Exploratory phase, Ignite Marketing will learn all about your business and your target market. We will identity the absolute best way to reach that target market and convert them to customers and sales. This step is important to allow us to deep dive into your business and define what is important to your business and why.

We also want to work within your own personal “why?” Every small business has a “why.” Why you do what you do. Why your business is important. What differentiates you in the marketplace? Why do people want to work with you? Don’t know the answers to these questions? We will help you answer these questions and more.

Step 2, Work on Your Message

As part of the creative process but before the website is into production, a content map will be supplied. Either Ignite Marketing will create the content or the content will be supplied via the content map needs by you. Content generation will be determined during the proposal process.

Content is so critical to the success of the timeliness of the site that website production will not begin until either the Content Map is approved (if Ignite Marketing is supplying the content) or the content is submitted in full. We use an awesome and amazing program called Content Snare to help you, hold your hand and guide you through the content process.

Step 3, Start the Fun Part!

Once we have your content in hand – either provided by you or provided by us, we will start to work on the planning and creation of the site. We liken it to building a house… once you know that you want to build a house, and you’ve decided what you need in the house, then you get a floor plan. This is exactly what you will get in a website design – a floor plan. This is the basic structure of the site, broken down by segments and individual parts.

This steps helps us identify what will be in your website and a general idea of where it will go. We “design on the fly” which means that we will start building a basic design and structure for the site online. You will see your branding start to take shape and the layout of the site. Depending upon the scope of your site, it can be just a home page, sub page and/or contact page or it can be other pages depending on the project. Upon approval of the design, your website will go into full production.

Step 4, Put it All Together

This is where the magic happens – site build. All the pieces come together to form a website. The website will not be accessible during this time but rest assured, work is commencing. This phase can take anywhere from one week to several months depending upon the complexity of the site.

Step 5, Make Sure it Works! Add Final Tweaks!

Now the website is able to be viewed in real time and we start to see what, if anything, needs to be tweaked. We delve into every page and make sure the content is correct and all words are spelled correctly. We test every element before releasing it to phase 1 testing.

During Phase 1 testing, you will actually see and use your site before making the site live on the internet. Any corrections will be completed, we test AGAIN and then the site is ready for launch. Site will be launched upon written approval.

Step 6, Put it Out to the World!

And we’re off! Site is launched then double checked again for any links that didn’t populate or any errors that may occur. We allow a full 48 hours for a site to populate (i.e. let all the tech stuff happen behind the scenes.) Typically this is done outside of business hours especially if we are transitioning from an older website to a newer one. At this point, tell all your customers about your wonderful new site! Announce it on all social media and send an email blast. The more customers that use your site, the more your profits will soar!

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