Building A Brand with A Website
Branding is a PERCEPTION! It’s how others see you and your business.
It builds trust and makes your marketing easier.
So… how does that work with a website? There are two parts of a brand – visual and verbal. These both work together to tell your potential clients just who your business is.
- Tone of Voice
Why is Branding important?
For small businesses, establishing a brand is key. A brand helps you connect to your client in a way that just random words cannot. A brand:
- tells the story of the company in words and photos
- gives the potential client a look into what it would be like to work with your company
- shares the personality of the company – fun and energetic, corporate and conservative or inovative and free flowing.
- is a way to communicate using the senses
Brand photography will help set the tone for the website as well as communicate the aspects of your brand that are – well – uncommunicative. If tells your potential client who you are and what you believe in.
Schedule your website audit now!