You’ve had a website for a while now you are ready to start adding additional content for your clients. How do I…?
If you’ve ever agonized over what to write on your About page or how to introduce yourself at a speaking event or podcast interview, you’re not alone. Most entrepreneurs—especially those pivoting into their encore careers—struggle to tell their story in a way that feels authentic and strategic. Why? Because they’re telling a bio, not an […]
The Secret to Client Connection That Your Bio Can’t Deliver Read More »
If you’re like many service-based entrepreneurs—especially those navigating a midlife career pivot—you might view your website’s About page as a digital resume or a space to share your personal journey. However, here’s the truth: your About page isn’t just about you. It’s about how your story, expertise, and values align with your client’s needs and
Your About Page Isn’t About You: How to Turn Your Story into a Client Magnet Read More »
