Blog
Here is your Secret Sauce to learning about all things digital, business, customer experience and more. The categories are divided to help navigate through the blog maze and find exactly what you are looking for.
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How to Lead Discovery Calls That Convert – The GUIDE Framework
If your discovery calls feel fuzzy, draining, or hit-or-miss – it’s not because you're bad at selling. It’s because you're trying to improvise a conversation ...
You Don’t Need More Clients — You Need the Right Ones
Are you a midlife entrepreneur spinning your wheels trying to attract more clients? If you’ve been posting, networking, or podcasting your heart out — but ...
How to Use Blogging as the Foundation of Your Marketing Strategy
If you’ve been wondering whether blogging still matters in today's world, the short answer is: absolutely. While social media trends come and go, your blog ...
The Secret to Client Connection That Your Bio Can’t Deliver
If you’ve ever agonized over what to write on your About page or how to introduce yourself at a speaking event or podcast interview, you’re ...
Your About Page Isn’t About You: How to Turn Your Story into a Client Magnet
If you're like many service-based entrepreneurs—especially those navigating a midlife career pivot—you might view your website's About page as a digital resume or a space ...
