This course is designed to walk you through the basics of what makes a profitable website for your business. From messaging to SEO to social media, we hit the highlights! Techniques that you can use today to make sure your website is generating leads for your business.
Six modules with videos and worksheets that will guide you through each step of optimizing your website to its best advantage, without needing an entirely new website.
|Module 1||Welcome and What's to Follow|
|Unit 1||Why You Need a Website in Today's Social Media World|
|Module 2||The Who|
|Unit 1||The Profit Differentiator|
|Module 3||Brand Consistency|
|Unit 1||Branding for Profit|
|Module 4||Clear Messaging|
|Unit 1||Your Copy and Content Framework|
|Module 5||SEO for Small Business Owners|
|Unit 1||Search Engine Optimization (SEO)|
|Module 6||Pulling It All Together|
|Unit 1||Putting it all together|
|Unit 2||Wrapping Up|