Maid in America
Maid In America
Maid In America is a 25+ year old natural and healthy cleaning company in the Atlanta suburbs. Their previous website was not really representative of what they did nor did it “talk” to their potential clients.
With Maid in America, we completely “gutted” the site. We used some of the content but focused primarily on the benefits of using the services of Maid in America. They differient themselves in the market by using natural, healthy and non-toxic cleaning supplies. This is a bonus and what their brand is about. We found what initially draws potential clients to them, however, is the need to save time and enjoy more family time instead of cleaning their home. This is what we focused on – What Would You Do With More Time?
We used fun and fanciful photos of women and families doing FUN stuff – showing what can be done if you have more time and are not cleaning bathrooms. The campaign is being used in social media and carried throughout the blogs and posts. The client has been more than pleased with the outcome and the response from potential clients.